Google Makerspaces Branding

2018 - 2019

A makerspace (also sometimes called a hacklab, hackerspace, or workshop) is a volunteer-operated workspace where people with common interests, often in computers, machining, technology, science, digital art or electronic art, can meet, socialize and collaborate. 

Google Makerspaces are sponsored by the Making & Science team, with help from REWS, Environmental Health & Safety, and over 120 volunteer Googlers. Our spaces are located in over 30 Google offices around the globe, each with its own culture and style.

I joined the Making & Science team and created a new brand identity for global Google Makerspaces captures its power of strengthen Google’s culture and productivity. Over the coming months, the new direction will roll out across makerspaces.


Project design lead

Visual design

Tech & Tool

Sketch, AI

Google Makerspaces Overall Branding

Logo & Lockups

Skill Badges

Local Makerspaces Branding

Logo & Lockups




A range of possibilities for the new identity exploration.

© 2020 Hazel